September 2006


Looks like the Wi-Fi Alliance won’t back down.

Last week we highlighted the Wi-Fi Alliance’s idiotic decision to begin certification of 802.11n devices before the IEEE had completed the specs. Looks like other’s are pointing out the obvious short-sitedness of the deal as well. InfoWorld has an article about the issue, and sheds a little more light on the subject.

In question is final approval of a specification for 802.11n, a proposed wireless standard that would support data throughput of 100Mbps or higher.

Apparently a dissagreement exists over how to use multiple antennas and radios to achieve a performance boost, which has pushed back the expected approval of the specification several times. Final ratification of the specification is now scheduled for April 2008. Yet Wi-Fi products supporting some 802.11n features are already available. This is why the Wi-Fi Alliance couldn’t wait around, said Managing Director Frank Hanzlik.

Here’s a tip for Frank. Instead of pandering to the vendors who have jumped the gun to boost sales and deliver products that may very well be incompatible with the final specs, why not hang with the IEEE and issue a statement that any product released before the certification may not be compatible. Sheesh, I thought these guys were supposed to be helping us! Do your friends and family a favor when they’re buying new equipment for the home or office. Tell them that the Buyer Better Beware. Because no one else seems to be saying that.

Funny how free enterprise works.

Electronic Arts Inc. said Thursday that sales of its latest Madden football video game grossed more than $100 million in its first week, the biggest launch in the franchise’s 17-year history and the latest sign of an improving outlook for the industry.

No, it’s the latest sign of how Eliminating or Buying Out All Competition Will Improve Your Freakin Sales. When ESPN released an arguably better NFL football game a few years ago at the finally affordable price of $20 retail, the EA executives let out a collective “Oh Fudge”. Their years of scamming $50 from the gaming community every August for what amounted to an upgrade in rosters was finally exposed.

Okay, upgrade in rosters and a few more cheerleaders on the sidelines. Whatever.

The response at the EA developers meeting was immediate. “We will double our efforts to produce the greatest football experience known to the world. Our product will improve 10-fold!”

Then corporate stepped in and said “Don’t bother. We’ll just buy out the competition and you can go back to updating the rosters. Add a few more cheerleaders. They like that.”

That’s when the exclusive multi-gazillion dollar deal began between EA and the NFL. That’s when all other football games that didn’t already have an exclusive deal with a player had to stop using real NFL names unless they paid EA.

And that’s business. Best launch in the 17-year history? Really. Wow. Didn’t see that coming.

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