At any given moment, there is exactly one sports site for every individual sports fan in the world. That’s how many there are. Like the sentinals in the Matrix, one to one is the most efficient way to keep us all hooked into the Global Athletic Feeding Tube, or GAFT as it’s known in the addict community. The GAFT can include team sites, fantasy sites, gambling sites, and even hater sites that promote the firing of coaches before they’ve even been hired. Indiana University still had Bob Knight shaped ass-groves on the sideline bench when Mike Davis got his own “Fire Him” site. And Davis was still coaching the team down the tubes when FireCoachSampson.com got thrown into the ring to bash Kelvin Sampson. Good job. Bad job. No job yet… doesn’t matter. Web prospectors are always thinking, especially in the turmoil of the sports world.

We’ll talk about the other types of sports sites down the road, but the hater sites are the most interesting because they essentially strive to put themselves out of business. The goal of sites like the one above is to raise the ire of fans so high that the coach gets fired. Thus the domain name. But once that happens… there goes your traffic. Everyone is happy the coach is gone… and happy people don’t post nearly as much as pissed off people do.

So the life cycle of the typical hater site, at least the Coach hater site, goes like this: Domain is regged when the poor guy is still some assistant somewhere and doesn’t even have the job yet. Gets the job, site owner dances like he hit the $20 scratch and win lottery, and a new site is birthed into the world. Coach sucks or succeeds, people flock to the site to grip and complain, traffic goes up bringing more complaining from fans and haters alike.

Finally, the coach leaves one way or another… and the site owner tries desperately to offload the whole thing to someone willing to follow the coach around.

Quality web content? You bet! And the sad thing is… a lot of people make a lot of money and traffic from it. Thanks… to the GAFT. Next up, true fan sites.