Thu 29 Jun 2006
The Holy Grail of SEO – beating the algorithms, going high in the SERP’s in as short a time as possible. Remember Nigritude ultramarine, or Seraphim Proudleduck? Or even Scoble’s Brrreeeport mania earlier this year, and the V7ndotcom Elursrebmem contest that ended not so long ago? It’s relatively easier with such made up words – after all there’s no existing competition for this. Of course, it’s of lower value too – who’s going to search for something that odd, or that’s all Greek and Latin to them? Which would you rather have for your site – a top spot for retsambew dash klat for charity, or a reasonably high spot for SEO friendly directory?
The church of high SERP results has a new pope – Pius. Check out google for “SEO friendly web directory” - and take a look at the second page. And this, for a site that’s been around for just a few weeks.
The only other thing that I’m wondering – is it better to be 13th out of 15 million results for “SEO friendly web directory”, or 1st in 378K results for “cranky rants”? On balance, I’d vote for the second; I’d rather be cranky than friendly.
Go on, beat it.
2 Responses to “Gaming the Search Engines.”
Leave a Reply
You must be logged in to post a comment.
July 8th, 2006 at 2:09 pm
[…] Matching the links is the toughest part of the job. Copy and paste the links from Google or Yahoo into Excel, and be prepared to do a lot of string manipulation. Ideally you can take all of the existing search results, such as www.crankyrants.com/?p=7 and tie them with the critical information from the original page, such as title, tags, or content itself. If you’re site is database driven, you can then format the spreadsheet accordingly and push all of the information into a table. Now when any of the search engines come looking for an article or page, you at least have some of the familiar information waiting for them. Given enough time, you can then go in to backfill any content if you would like, further strengthening the pages. […]
July 8th, 2006 at 2:21 pm
[…] Matching the links is the toughest part of the job. Copy and paste the links from Google or Yahoo into Excel, and be prepared to do a lot of string manipulation. Ideally you can take all of the existing search results, such as www.crankyrants.com/?p=7 and tie them with the critical information from the original page, such as title, tags, or content itself. If you’re site is database driven, you can then format the spreadsheet accordingly and push all of the information into a table. Now when any of the search engines come looking for an article or page, you at least have some of the familiar information waiting for them. Given enough time, you can then go in to backfill any content if you would like, further strengthening the pages. […]