There are volumes of information available online about digital marketing and website promotion. Hundreds of posts on hundreds of boards will give advice on which directory to post what request for a link exchange with which site relevant to what content without which no site will succeed.

“What?”

Exactly. Lost in the alpha-net soup of the hows and whatfors of internet marketing is the virtually forgotten realm of traditional marketing for websites. Obviously you don’t want to ignore the digital marketing aspect, because truth be known that is where most of your traffic will come from. But there is a certain satisfaction that goes along with the idea of “Wearing Your Site” to events and public gatherings.

If you travel or attend events that offer up a lot of eyes, five them something to look at by wearing something with your web address on it. I know plenty of people who make their own t-shirts, or use a button maker to create their own wearable artwork. In fact, the button machine comes in handy if you would like to advertise multiple sites. Just print a bunch of buttons and add plenty of web “flare” to your shirt, jacket, or in some cases, your giant over-sized novelty cat-in-the-hat poofy hat.

Here’s the key, though. Don’t go nuts with it. I don’t mind seeing someone’s product or site on their shirt or hat, as long as it’s tasteful. Which I guess the poofy hat is not. But I can’t stand people who wear crap that just screams “I’m desperate. Visit My Pathetic Site”. God knows we’re all desperate to get traffic. But you don’t have to whine about it in t-shirt form. Show a little dignity and tone it down somewhat. The last thing you want to do is drive people away from your site just because you had to be obnoxious and use giant unicorns dancing around your URL in bright neon green. Does not make me want to go. 


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